When I say that how remarkable content helps businesses to be seen on Google means on the first...
At any given time, when we to make a sale directly from our ad, about 3% of our target market are highly motivated to buy intermediately. Another 7% are very open to buy and another 30% are interested but not now.
A group of 30% are not interested and finally the last 30% are not interest even if the product or service was free.
By creating a lead generating ad, you can address the 7% of the costumers who are open to thinking about it as well as the 30% who are interested but not right now.