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Our Strategy

No matter the size of your business, you can have a strategy.

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Advanced Marketing Strategy in
Four Phases

It is not enough that customers know you, they need to like you and trust you.

Advanced Marketing Strategy

Advanced Marketing Strategy
How Phases Works Four Your Business

phase1 Research

This phase focuses on knowing your company and what you help people accomplish. It is where an in-depth study of your competitors is made to know the market, measure the degree of difficulty of a campaign and select the correct channels to disseminate the message to the correct prospects.

We will audit your website to know its technical condition, with the purpose of improving its execution and adapting it to the marketing strategy.

Here is when we apply the most basic rules of business: Know your customers. We would like to know when, how, and why buyer’s insight influences the decision your business wants to influence.

phase2 Development

Here we develop your digital marketing plan, which means that establishing what your market will be, your audience (buyer profile / buyer persona) and your unique selling proposition. Technically, keywords, current and future trends are identified, content is shaped and strategy and tactics are established.

Topics are identified to build remarkable content that help attract traffic and develop a community of faithful and permanent followers. This element is very important because it maximizes your investment and makes it permanent.

Here we establish the strategy on how leads are captured, how we will take care of them and finally how we make the conversion into a sale.

phase3 Actions

This is where the digital marketing plan is set in motion. The dissemination of extraordinary content will be the main foundation of this plan and will be implemented using different techniques, tools and channels.

The goal will be to attract the right audience, convert the audience into leads (capturing leads), gain their trust (nurturing system) and transform the audience into customers. Making your customers stay in your community for a long time will be vital, so it will be a permanent goal to delight your customers with the continuous creation of extraordinary content.

A system for capturing, feeding and converting clients is adapted to each campaign with the intention of automating the process, knowing its results and being effective.

phase4 Analysis

Each approach or tactic is analyzed individually to observe the behavior of the audience, potential customers and current customers. Then adjustments are implemented and integrated into the plan.

The analysis provides the opportunity to improve the picture we have of our client object (buyer persona). Now we can get more data that helps us better understand the behavior and preferences of the users who visit your web page, improving the picture of our client and allowing us to adjust strategies to specific groups.

This is the moment where we increase development and growth activities. We create more extraordinary content, adapt or modify the content that was created and integrate valuable links to your website to expand your community of loyal followers.

Services by Phases

Your business can have an exponential improvement. You decide how far you want to go.

 

Research

  • Client's Business Operation
  • Client's Target Market
  • In-depth Website Audit
  • Competitors Analysis
  • Website Content
  • Social Media Stretch
  • Analytics Audit
  • Capturing Leads System
  • Nurturing Leads System
  • and more...

 

Development

  • Digital Marketing Plan
  • Niche Targeting
  • Buyer Persona Development
  • Unique Selling Proposition
  • Web Design & Developing
  • Website Content Strategy
  • Search Engine Optimization
  • Channel Selection
  • Social Media Strategy
  • and more...

 

Actions

  • Publish & Dissemination Content
  • Pay-Per-Click & Social Media Marketing
  • Marketing Automation
  • Landing Pages
  • Call to Actions
  • Leads Nurturing
  • Link Building
  • and more...

 

Analysis

  • Behavior Reporting
  • Analysis & Reporting
  • Smart Content Publication
  • Buyer Persona Improvement
  • Analytics Integration
  • A/B Testing
  • Up-selling, upgrading and referrals campaigning.
  • and more...